How we connect with one another in the social media reflects our interests as well as our contacts, interests, concerns, views, and potential, which ultimately reflected in how we architect and cultivate our social graph. We’re adapting our definition of relationships to refine our online experience as well as how we learn, discover, and share.
For those brands, organizations, and individuals looking to associate with relevant groups, having one recipe or formula is no longer effective to suit the tastes of these disparate, yet influential niche-works.
Below this video presented by Chris Beck, founder of 26dottwo and Brian at BrianSolis, the world’s leading business and marketing online resources that review how the relationships online are evolving from social networks to social “niche-works” or contextual networks. As it said, information knows no boundaries, but attention and relevance become the barriers to pervasiveness. So how will you revise your engagement and content strategies to stimulate resonance?