SEO (Search Engine Optimization) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.
The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo! If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
comScore recently released its monthly June 2011 comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in June with 65.5 percent of search queries conducted.
* Google held steady at 65.5 percent (up from 65.4 percent in April).
* Yahoo held steady at 15.9 percent for the second straight month.
* Bing grew to 14.4 percent (up from 14.1 percent in May)
* Ask held steady at 2.9 percent.
* AOL fell to 1.4 percent (down from 1.5 percent).
On “powered by” organic searches, Google’s monthly share dropped to 67.6 percent (down from 67.8 percent in May) while Bing’s share grew to 26.6 percent (up from 26.5 percent).
And according to Hitwise’s Search Engines Data Center:
* Google: Fell to 67.55 percent (down from 67.95 percent).
* Bing: Grew to 14.64 percent (up from 13.80 percent).
* Yahoo: Fell to 13.28 percent (down from 13.63 percent).
* Ask: Fell to 2.62 percent (down from 2.64 percent).
* AOL: Fell to 1.33 percent (down from 1.38 percent).
In this period, the five most visited sites from search engines were Facebook (9.33 percent); YouTube (5.03 percent); Gmail (2.76 percent); Google (1.40 percent); and Wikipedia (1.12 percent). Facebook received the largest percentage of visits (11.03 percent), with Google in second (9.53 percent), and YouTube third (4.07 percent).
As we know, search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can run – the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
To covering SEO generally, below are some of the articles about search engine optimization that specifically for the major search engines: