Blogging is a very time-consuming activity; most of us, bloggers, will definitely and emphatically agree with that. However, creating a business out of our blogs is something most of us are willing to put in long hours for (at the beginning anyway). And blogging is much harder than it use to be in the good old days. It’s harder to get noticed and everyone seems to be distracted by sites like Facebook and Twitter.
You have been told that every business needed a blog, so you started your own blog just like anyone else did. But without a clear direction of why you are doing what you are doing, you ended up wasting a lot of time by writing a bit about this and that, getting some un-targeted traffic, seeing no results from your blog, which in results make you feel wanted to quit blogging.
See, blogging is first about WRITING. Yes, not everyone is born to be a writer, and I include myself in the same group, but don’t because of that to abandon your blog too quickly.
Writing is a practice thing, as long as you keep doing it day by day, your writing skill will getting better and better. Thus, don’t quit, build upon it, let it evolve, leverage what you have already built and use it where is right in the mix of what you do, no matter what your primary efforts are, your blogs can be an important part of the mix of what you do online.
In the other words, keep producing the content (text, video or audio), people continue to search the web for content in huge numbers. It’s not all about networking and bookmarking, so keep being useful, keep solving problems and keep meeting needs.
On the other hand, when you start blogging or even during the blogging process, do remember to ask yourself – “What are the reasons for you to set up a blog?” “What are the purpose to do it?”
Once you clear out your reason for starting a blog, it can make a HUGE difference on how often (once or twice a week) you should publish content, what kind of content, how much traffic you need to generate etc. By that, you can find why the heck you need a blog and how to run it the most efficient way to meet your goals.
Are you blogging because:
1) For SEO Purpose (give your primary website/business an SEO boost)
Suppose you have a static page that you want to rank better for certain keywords, which means that you need more backlinks to push the page up the Google ladder. Through guest posting, blog commenting and article writing etc can do this. However, the easier way to do is to create your own blog where you entirely control the content, the links, and the anchor text etc.
2) Establish Your Business Brand
You want to make your business known to those who are looking for it and show that you are the one (or the only one) who are a logical choice for your prospects. Your focus here is to ‘Determine the BIGGEST frustration your target market has and go after it’ and NOT about your company, product or great training etc – that’s what your blog should be all about, your prospect is the Only one that matters.
3) Make Money Online
It’s not easy to make money online period, whether you offer services, products, building an MLM down-line, or just building recognition for your offline brand.
Making money blogging however is one of the hardest online business models. Yet it’s the easiest to start and the cheapest to run. But to become successful blogger in the model, do prepare yourself to work lots and willing to put in the hours.
- Choose the right niche and write about things nobody else writes about.
- Find your own voice – remember what makes you different from the competition in the minds of your target consumers and figure out how to creatively bring that to life in blogging world.
- Prepared to blog at least 3 times a week (the most successful bloggers publish daily), and constantly work on your conversions.
- Strong SEO skills needed because SEO traffic is imperative.
- CREATE your own Product and offer services
No matter what type of blogging you are in, don’t be afraid to try something new for your group, there’s always someone who will be interested in your content. Don’t wait for the competition to take the lead. Keep evolving your blogging presence, because if what you are doing is working for you, then someone is sure to copy it.
Also, don’t just running from one thing to the next and not really achieving anything. If you do that, you will live in a constant state of distraction and experimentation. Focusing mainly upon building blogs, try to keep your focus steady upon the long-term goals that you have, and eventually you will build them into profitable properties.
Finally, blogging takes hard work, for many months, you may not see any results, but when you do it is very satisfying. So do not quit and give up your blogging.