SMB Marketers Say Video Email Increase in Conversion Rates

Over 80 per­cent small and medium-sized busi­ness (SMB) mar­keters plan to use video emails in 2010 and over 90 per­cent plan to inte­grate social media into their email cam­paigns this year. Almost 64 per­cent of SMB mar­keters who use video emails claimed that it deliv­ers sig­nif­i­cant increases in con­ver­sion rates. Accord­ing a recent sur­vey group of over 200 SMB email mar­keters from a wide range of indus­tries and coun­tries that con­ducted by Get Response.

SMB mar­keters are becom­ing increas­ingly con­vinced of the ben­e­fits of video email, social media, and per­son­al­iza­tion or targeting.

480 % Increase in Video Email Usage and 90 % Increase in Social Media Inte­gra­tion for 2010.

Accord­ing from the report, more than half of respon­dents said video emails can increase click-through rates. One in three mar­keters believes video can improve brand image and increase cus­tomer loy­alty. Over 20 per­cent of mar­keters believe that video emails can also reduce sup­port and train­ing costs. Only 4.7 per­cent of email mar­keters do no see any ben­e­fits from using video email.

“Today’s mar­keters are mind­ful of the impor­tance of deliv­er­ing rel­e­vant con­tent and one-to-one mes­sag­ing based on pref­er­ences and behav­iors … It’s all about putting the ‘human ele­ment’ back into mar­ket­ing through the use of video and social media con­ver­sa­tions.” said Simon Grabowski, founder of Get Response

Here are some of other high­lights from the survey:

* Video email mar­ket­ing: Over 50% of respon­dents stated that video emails can increase CTR. One of three mar­keters believes that video can enhance brand image and/or increase cus­tomer loy­alty. Over 20% of mar­keters believe that video emails can also reduce sup­port and train­ing costs. Only 4.7% email mar­keters do not see any ben­e­fits from using video emails.

* Social media: A 113.2% increase in use of links to new mes­sages on social media pages; a 109.1% increase in use of sign-up forms on Face­book, etc. fan pages; 88.8% will increase share options and 71.6% more will place “fol­low us” links in email messages.

* Per­son­al­iza­tion: 53.80% of SMB respon­dents said they intend to increase tar­get­ing and per­son­al­iza­tion in 2010; 52.40% will try to improve email title and sub­ject line personalization.

* Behav­ioral tar­get­ing: Nearly 75% of mar­keters claim that behav­ioral tar­get­ing can result in sig­nif­i­cant or mod­er­ate increases in email mar­ket­ing effec­tive­ness. Only 2.8% did not con­sider behav­ioral tar­get­ing an effec­tive practice.

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