Over 80 percent small and medium-sized business (SMB) marketers plan to use video emails in 2010 and over 90 percent plan to integrate social media into their email campaigns this year. Almost 64 percent of SMB marketers who use video emails claimed that it delivers significant increases in conversion rates. According a recent survey group of over 200 SMB email marketers from a wide range of industries and countries that conducted by Get Response.
SMB marketers are becoming increasingly convinced of the benefits of video email, social media, and personalization or targeting.
480 % Increase in Video Email Usage and 90 % Increase in Social Media Integration for 2010.
According from the report, more than half of respondents said video emails can increase click-through rates. One in three marketers believes video can improve brand image and increase customer loyalty. Over 20 percent of marketers believe that video emails can also reduce support and training costs. Only 4.7 percent of email marketers do no see any benefits from using video email.
“Today’s marketers are mindful of the importance of delivering relevant content and one-to-one messaging based on preferences and behaviors … It’s all about putting the ‘human element’ back into marketing through the use of video and social media conversations.” said Simon Grabowski, founder of Get Response
Here are some of other highlights from the survey:
* Video email marketing: Over 50% of respondents stated that video emails can increase CTR. One of three marketers believes that video can enhance brand image and/or increase customer loyalty. Over 20% of marketers believe that video emails can also reduce support and training costs. Only 4.7% email marketers do not see any benefits from using video emails.
* Social media: A 113.2% increase in use of links to new messages on social media pages; a 109.1% increase in use of sign-up forms on Facebook, etc. fan pages; 88.8% will increase share options and 71.6% more will place “follow us” links in email messages.
* Personalization: 53.80% of SMB respondents said they intend to increase targeting and personalization in 2010; 52.40% will try to improve email title and subject line personalization.
* Behavioral targeting: Nearly 75% of marketers claim that behavioral targeting can result in significant or moderate increases in email marketing effectiveness. Only 2.8% did not consider behavioral targeting an effective practice.