The concept of social media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to find ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, and Twitter etc.
Yet despite this interest, there seems to be very limited understanding of what the term “Social Media”exactly means,
“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio” – Wikipedia
In the other simple word – social media is people having conversations online. It includes, such as, Blogs, Micro Blogs, Online Chat, RSS, Widgets, Social Networks, Social Bookmarks, Message Boards, Podcasts, Video and Photo sharing sites, and Wikis etc.
Social media is not a fad, it is a fundamental shift in the way we communicate, from the old monologue communication model to a new dialog communication model.
“It’s about conversations, and the best communicators start as the best listeners.” Brian Solis, Social Media Manifesto
Enable, inspire, influence, be open, be honest, and engage are the keys to success in the social media environment.
By saying that, social media has also forced presentations to become an interactive conversation as well. It helps presenters who embrace audience participation are connecting their audiences to their ideas in a more meaningful and efficient way.
In the article 6 Ways Social Media Helps Your Presentation Resonate, Nance Duarte pointed out that there are six ways to use social media while planning your presentation that will make sure an authentic connection and relevant conversation occur. Do read article, some great insights there.