It has been another busy year in the world of business. Say goodbye to 2012 and bring on 2013. But what 2013 will bring for social media marketing world?
First, social media will become more visual in 2013. We’ve already seen the meteoric uptake of Instagram and other camera apps that allow social image sharing. This visual sharing (led by sites such as Pinterest and Tumblr) will continue to influence consumers and businesses — and will allow users to be ever more creative.
Secondly, content marketing hits the social media trends list in the year 2012 and it will still be the mainstream in year 2013. It is now a concept that executives can finally sink their teeth into. Corporate execs are finally beginning to understand how writing blogs or creating video can enhance SEO, lead generation, customer relationship management, and more, budgets seem to be loosening to allow marketers to create, as well as curate content as a marketing strategy.
Social media gurus have been discussing content marketing for quite sometime as well. They emphasis the importance of creating content that worth sharing. Creating relevant, enjoyable, quality content that inspires your prospects and customers to share it means marketers reach not just their own audience, but they’ll reach their audience’s audience as well. And that’s what will drive business growth.
In addition to that, smart marketers are also going to figure out how to train or hire for the skills (who can write blogs, white papers and slide presentations; and who can conceptualize and perhaps even edit video) they need to make savvy social marketing decisions, rather than waiting for budgets to be approved or for help from other departments internally.
The social media trends to come, tighter integration between marketing, technology, and data as well.
No matter you are going to focus on mobile marketing or desktop marketing in year 2013, social media is not just a tool for leisure anymore. It has grown to become an industry in itself, something that businesses need to approach with a more a dedicated and calculated strategy.
Below is an interesting info-graphic of the 13 most probable topography of social media marketing in 2013. You may want to use it as reference and work out your own strategy.