The hospitality industry has gone social is not a new trend since social media is proven to be a great asset to many businesses. Below infographic provides a deeper look into how hospitality businesses are using social media.
The top 5 things that 85 percent of people do with their smartphones while traveling are – taking photos, using maps, searching for restaurants, searching for activities and attractions, and checking in prior to flying.
In today’s digital age, customers expect multichannel experiences where they can move seamlessly between channels and devices how and when they want. 29 percent of travelers now use mobile apps to find flight plans, while 30 percent of travelers look for the best hotel deals through mobile apps, and 46 percent of travelers now use location-based mobile apps, such as Facebook and Foursquare to check in a particular site or establishment.
Digital technologies present a great opportunity for businesses to create personalized customer experiences. Customer experience has always been important. With the rapid rise of social media usage to document vacations and business trips, hotels are customize their services, interact and engage with customers who check in through location-based services or mention their brands in tweets and other social media networks.
And hotels are gaining valuable insight through customer review posts as well.
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Image compliments of Best Hospitality Degrees