Social media is dramatically influencing the way we view the sales funnel. We might not see it so clearly in the past few years, but as it transforms the relationship that consumers have with the brand, the product, and with each other, the game is definitely changing.
Whomever said “Social media is not making us any money!” may need to reconsider it again. It is might be true in the short-term, but in the long-term, it will make you money.
The sales funnel is a tried-and-true model to better understand how strangers become friends and friends become customers. Here’s a view of where social media fits in the sales funnel. This infographic shows you how Facebook in the sales mix can help to feed your sales funnel.