Are Brands Treat Bloggers Professionally

Blogs have been up for years, even though at this moment they are not the hottest social media trend, but they still remain a powerful platform for self-expression, also for brands, services and products recommendations as well. Actually the blogging medium is on the rise, and the numbers differ by blogger segment. According to Technorati Oct 2010 research, 51% of US internet users will read blogs at least monthly this year, nearly half of internet users surveyed … [Read more...]

About the Future of Social Media

Social media has been a marketing vehicle that has already had an enormous effect on the way companies do business. It has transformed itself in the last 2 years from blogs and forums to Facebook, Twitter and now Google Buzz. And it has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. More and more companies find social media is useful as a marketing and … [Read more...]

Benefits Gained From Using Various Web 2.0 Tools

In recent McKinsey Quarterly’s"Global Survey" polled companies about the benefits gained from using various Web 2.0 tools, both internally and externally found that several technologies were a boon for relationships among employees, increased knowledge sharing, in their relations with customers; and in their dealings with suppliers, partners, and outside experts. Nearly 1,700 executives from around the world, across a range of industries and functional areas, … [Read more...]

If You Are New to Blogs but Want to Increase Sales with Blog Marketing

Back to years ago, I frequently read people who state "my blog this" or "my blog that" but I have absolutely no idea what blog is. After time being I learn that a blog is essentially an online journal. But the content is on a website. You post about whatever you want, kind of like posting here, no matter you are a major celebrity, a high school kid or a major corporation executive, and you can blog. It requires no technical skill at all and costs almost nothing. … [Read more...]