Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with the finding of a brand "voice" - its font, style, color, language, placement, positioning, core value, promise, aspirations, culture, personalities and its characteristics etc. As we are in the the era of the social web and ecosystem, to embody the purpose, engender affinity, and earn relationships based on trust and value, the brand requires a social refresh. … [Read more...]
Brand and Marketing Trends for 2010
October 5, 2009 By Leave a Comment
Whether a brand does something about it or not, the future is where it’s going to spend the rest of its life. How long that life is up to the brand, determined by how it responds to today’s reality. The post-recession landscape will present brand marketers with new challenges, new engagement realities and new rules, which will increase pressure to prove how and why branded products deliver value. … [Read more...]
Why Big Brands Do Not Embracing SEO?
September 11, 2009 By Leave a Comment
Search engines are the most popular method for target customers to find you. As such, SEs is the most vital avenue for letting customers finds you. As we all know Google is still the big brother in dominating the global search market, not only that, it's also growing faster than any of its competitors, according to data from comScore. The audience measurement firm estimates that Google sites notched up a total of 76.7 billion searches during the month of July 2009, an … [Read more...]
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