The concept of social media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to find ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, and Twitter etc. Yet despite this interest, there seems to be very limited understanding of what the term "Social Media"exactly means, "Social media is an umbrella term that defines the various activities that integrate technology, … [Read more...]
Useful Positioning Matrix to Use
November 4, 2010 By Leave a Comment
In general, when companies develop their positioning strategy, the first thing they do is to look into and study the information about their competitors - how competitors position themselves. Do organizations want to develop 'a me too' strategy and position themselves close to their competitors so consumers can make a direct comparison when they purchase? Or does the companies want to develop a strategy which positions themselves away from their competitors? If you … [Read more...]
Make Sure You Have Strategies are in Place
November 5, 2009 By Leave a Comment
Do you have a strategy for your website? Do you have a strategy for your marketing on the internet? From my observations, I see a lot of people online that are moving forward without much of a strategy. Or they are stuck using other peoples strategies and don't develop their own based on their needs and abilities. One of the things is very important to understand - those that are teaching you things online, or sending your purpose about to help you market your … [Read more...]
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