I find this video is worth your time to watch. It presented by Paul Greenberg, a social CRM expert and keynoter at the LiNC conference this year, one of the early adopter who mapped out the CRM space gives a succinct overview of what's happening in the Social CRM space. In the video, he points out the two converging forces 'social' and 'CRM' spaces that are coming together, yet the third force, 'companies' themselves aren't yet ready for the internal changes that are … [Read more...]
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Social CRM: The New Rules of Relationship Management
I am left amazed at the level and detail of information those guys offer. As you know, today the social business environment is far beyond listening. There is a big shift in the past 1-2 years between online customer management systems and social media listening and engagement. After all, social business is about using social technologies to lower the barriers between company and customer. The Altimeter Group has released a new report on Social CRM, this report … [Read more...]
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