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Listening, Engaging and Learning

January 20, 2011 By Leave a Comment

Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with the finding of a brand "voice" - its font, style, color, language, placement, positioning, core value, promise, aspirations, culture, personalities and its characteristics etc. As we are in the the era of the social web and ecosystem, to embody the purpose, engender affinity, and earn relationships based on trust and value, the brand requires a social refresh. … [Read more...]

Premier Brand Marketing Tool: FB Groups or FB Fan Page

October 20, 2010 By Leave a Comment

Facebook is surely on the move to connect us all in some way or another. Recently FB launched its newly version of Facebook Groups that offers opportunities for creative niche marketers looking to target specific audiences organized around shared interests or experiences. The new FB Group feature allows its group admin to automatically add members to their groups without sending request or get permission from the members, in the other words, as a member, you will … [Read more...]

What Twitter’s Resonate Means?

April 14, 2010 By Leave a Comment

Twitter is finally letting us all know at least one way that they plan to make money, to literally no one's surprise it will be through ads that Twitter calls "Promoted Tweets" (PTs), in the other words, Twitter has launched promoted tweets, which means brands can now purchase CPM based ads to promote these popular tweets at the top of a Twitter search term – even in categories they aren't well known in. According to The New York Time: "The idea behind Promoted … [Read more...]

Marketing Move Into a New eCosystem

September 3, 2009 By Leave a Comment

No matter which industries you are in, one thing you may already notice – almost every company (small or big) is slow to move into the technological arena, either you ignore it, or race to embrace, or at your own pace adapt into it slowly (recommended!), the fact is that , now, a whole technological ecosystem developing is before our eyes. The ecosystem I am talking about are these whole new methods of online network marketing, which provide people with everything … [Read more...]