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7 Email Marketing Mistakes that Marketers Make

October 22, 2010 By 2 Comments

No doubt, email is still the fastest and the most profitable means of communication IF used the right way. You can use it to build trust, brand your business, express your opinions, and to drive instant sales as well. Targeted messages are one of email marketers' most valuable tools, and a welcome message sent at the beginning of a new recipient's subscription can provide a good opportunity to start off with effective messaging. However, when marketers use email for … [Read more...]

Integrate eMail and Social Media to Maximize the Effectiveness

March 25, 2010 By Leave a Comment

Even though people are spending more time using social media, they are not abandoning e-mail. E-mail marketers started to get social in 2009, but 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects. The two channels can actually help each other, offering the opportunity for marketers to create deeper connections … [Read more...]

SMB Marketers Say Video Email Increase in Conversion Rates

March 3, 2010 By Leave a Comment

Over 80 percent small and medium-sized business (SMB) marketers plan to use video emails in 2010 and over 90 percent plan to integrate social media into their email campaigns this year. Almost 64 percent of SMB marketers who use video emails claimed that it delivers significant increases in conversion rates. According a recent survey group of over 200 SMB email marketers from a wide range of industries and countries that conducted by Get Response. SMB marketers are … [Read more...]