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Email is Still a Heavy Hitter in the Online Marketing Game

May 20, 2011 By Leave a Comment

Even with all the other exciting applications out there, studies show email is STILL the highest rated marketing tool for businesses. According to a 2010 study by ExactTarget, 56% of U.S. Internet users interact with brands only via marketing emails, compared to 1.3% who interact only via Twitter and 0.7% by Facebook. Email is a tool we all use every day, it's easy to use, and deliver your message to others fast. There are many marketing methods out there (like … [Read more...]

7 Email Marketing Mistakes that Marketers Make

October 22, 2010 By 2 Comments

No doubt, email is still the fastest and the most profitable means of communication IF used the right way. You can use it to build trust, brand your business, express your opinions, and to drive instant sales as well. Targeted messages are one of email marketers' most valuable tools, and a welcome message sent at the beginning of a new recipient's subscription can provide a good opportunity to start off with effective messaging. However, when marketers use email for … [Read more...]

Marketers Enthusiastic About Video’s Appeal

September 17, 2010 By Leave a Comment

Online video is a fast-growing channel in digital marketing, the growth of video also makes it powerful marketing tools for all different kind of marketers, brands are facing up to the challenge of trying to incorporate video into their email marketing campaigns. According to the findings of the survey that conducted in June by ExactTarget and Flimp Media together with the Web Video Marketing Council - 7 in 10 marketers are currently deploying video email campaigns … [Read more...]

Dos and Donts to Ensure Your Business List Success

July 9, 2010 By Leave a Comment

As you might already know, having your very own email marketing list is an important part in growing your business. However, there are some common errors that people who are new to list building tend to make. In fact, some of these are the mistakes that experienced marketers make time and time again. Correcting these mistakes can mean the difference between having a solid, unbreakable relationship with your list and having a list full of people who simply delete your … [Read more...]

Integrate eMail and Social Media to Maximize the Effectiveness

March 25, 2010 By Leave a Comment

Even though people are spending more time using social media, they are not abandoning e-mail. E-mail marketers started to get social in 2009, but 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects. The two channels can actually help each other, offering the opportunity for marketers to create deeper connections … [Read more...]

Keep in Mind of the Matters of Email Marketing

October 13, 2009 By Leave a Comment

Even though a new generation of services is starting to take hold, services like Twitter, Facebook, Google Wave, and countless others vying for a piece of the new communication world. E-Mail marketing is still remains a very important part of many webmaster's and internet marketing strategies. It does not matter the size of your business. It's a way to create a community and to keep people connected to your website's products and services, and you! It has gotten a … [Read more...]