How many email you receive every day? How many of them you actually open to read? And how many email you just delete without bother to look into further? According to a recent interesting study that conducted by Baydin, it said the average email user receives 147 messages every day (that's a lot of email for an average person), they spend more than 2.5 hours on email a day - that's a lot of time spending on checking the emails. The study also pointed out that … [Read more...]
Email is Still a Heavy Hitter in the Online Marketing Game
May 20, 2011 By Leave a Comment
Even with all the other exciting applications out there, studies show email is STILL the highest rated marketing tool for businesses. According to a 2010 study by ExactTarget, 56% of U.S. Internet users interact with brands only via marketing emails, compared to 1.3% who interact only via Twitter and 0.7% by Facebook. Email is a tool we all use every day, it's easy to use, and deliver your message to others fast. There are many marketing methods out there (like … [Read more...]
Tame Your Inbox with Gmail Priority Inbox
January 22, 2011 By Leave a Comment
Email is great, but email overload is not. Have you try out Google's new feature priority (beta) inbox pop up? It introduces a new dynamic to the way a lot of people are going to be reading email. The feature has been roll out since Sep 2010. Since email intros becomes ever more important, Priority inbox is great for those of you who dread opening your email. According to Google, Priority Inbox can help save you time if you’re overwhelmed with the amount of … [Read more...]
Dos and Donts to Ensure Your Business List Success
July 9, 2010 By Leave a Comment
As you might already know, having your very own email marketing list is an important part in growing your business. However, there are some common errors that people who are new to list building tend to make. In fact, some of these are the mistakes that experienced marketers make time and time again. Correcting these mistakes can mean the difference between having a solid, unbreakable relationship with your list and having a list full of people who simply delete your … [Read more...]
What Do You Know about Communication?
April 5, 2010 By Leave a Comment
If you've ever asked for information online about a product or service, or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply. Simply put, autoresponders are e-mail programs that send out a preset message in response to every incoming e-mail received. Some autoresponders, like sign-up services for e-groups and forums, are … [Read more...]
SMB Marketers Say Video Email Increase in Conversion Rates
March 3, 2010 By Leave a Comment
Over 80 percent small and medium-sized business (SMB) marketers plan to use video emails in 2010 and over 90 percent plan to integrate social media into their email campaigns this year. Almost 64 percent of SMB marketers who use video emails claimed that it delivers significant increases in conversion rates. According a recent survey group of over 200 SMB email marketers from a wide range of industries and countries that conducted by Get Response. SMB marketers are … [Read more...]
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