Do you know those top brands such as Nike, Intel, The Gap, Pepsi, Sony, HP, Home Depot, Lane Bryant, Circuit City, Saks Fifth Avenue, Polo Ralph Lauren, Lands' End, and J.C. Penney included Social Media within email marketing messages? As expected, since 2007, the number of email campaigns that contained links to Facebook and Twitter dramatically increased, becoming the two most prominent links integrated in all email marketing initiatives in 2009. As of June, the … [Read more...]
Your Primary Sellable Asset is Your Customer List
September 9, 2009 By Leave a Comment
In his book “How to Become a Marketing Superstar”, Jeffrey J. Fox defines marketing as the “profitable identification, attraction, getting and keeping of good customers”… In short, it is getting and keeping a good customer, which we may look at it as carrying out these functions by the use of emails. We see then that there is the need for communication between the business owner and the prospect if any marketing is to take place. The traditional … [Read more...]
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