To the buying brain, the barrage of holiday messaging can come across as so much noise - overwhelmed by the clutter of competing messages and displays, the brain tunes out all but the most clear and relevant ideas. Among the colorful noise, how to ensure that your efforts make the mark? Based on Neurofocus, below these 10 best practices tips will make your shoppers' buying brains happy and let them get engaged in this holiday seasons. 1. Resist the temptation to … [Read more...]
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Socialize Your CEOs and Engaging Them Online with Stakeholders
For business people, this just the common sense - improving CEO reputation is inextricably linked to improved company reputation. Thus, as CEO reputations improve, so do the reputations of their companies. As CEOs, because there no other business leader can so reliably provide information about a company's prospects or promote corporate citizenry in a way that will so likely be listened to and acted upon by investors, employees, customers, regulators, media and … [Read more...]
What this Social Media Age Chat on the Social Networks Mean to You
Have your organization leaders embraced social media technologies yet? Have you integrated social media into your overall "Business Strategy", never mind about your marketing strategies. If the answer is yes - you are managing existing social business programs, and then you know how the biggest challenge is in terms of causing a culture change to happen from inside out, as well as the engaging challenge with your audience etc. If the answer is not yet - then you … [Read more...]
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