FB Marketers: Do Read Facebook Latest Promotions Guidelines

If you use Facebook to communicate about or administer a promotion, you want to read Facebook's latest Promotions Guidelines. Promotions are an increasingly popular way for marketers to reach Facebook's over 400 million monthly active users. After all, if you see an item in your news feed about a friend getting a free burger, or entering to win an Xbox, you're likely to check out how you can get the same thing. The new guidelines emphasis more on how contests can … [Read more...]

8 Success Criteria for Facebook Page Marketing

Brands are jumping on the Facebook bandwagon to reach customers. The Society of Digital Agencies reports that more than 45% of senior marketers worldwide named social networks and applications their top priority for 2010. Yet despite the urgency, most brands lack a strategy. Facebook touts a staggering 500 million users worldwide. Engagement is ripe, with 50% of active users logging on in any given day, connecting to an average of 130 friends. Average internet users … [Read more...]