Marketers in 2010 need to Focus on Brevity and Relevancy

As the new year dawns, by wrapping up her professional year, Hitwise's Sandra Hanchard observed in a blog post that Australians are "spending more time on fewer sites." And only three parent industries which increased their average session duration over the year are Computers and Internet, Shopping and Classifieds and Adult. Among that, social networking and forums are the places where people spent longest time. The average session duration they stay in Social … [Read more...]