Have your organization leaders embraced social media technologies yet? Have you integrated social media into your overall "Business Strategy", never mind about your marketing strategies. If the answer is yes - you are managing existing social business programs, and then you know how the biggest challenge is in terms of causing a culture change to happen from inside out, as well as the engaging challenge with your audience etc. If the answer is not yet - then you … [Read more...]
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Where Do the B2B Marketers Plan to Invest?
The investment of historically conservative B2B marketers are change, they are now not only investing in interactive marketing, but they actually shifting their marketing budget towards online channels. B2B interactive marketing spending will climb to nearly $4.8 billion in 2014 as interactive channels continue to grab a larger share of the marketing pie. B2B marketers will continue to invest heavily in paid search but will also begin to invest in display … [Read more...]
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