Is Twittering Necessary and Do You Really Need to be on Twitter?

Shar­eAs mar­ket­ing by pro­fes­sion, usu­ally we have to jus­tify our­selves to the bosses, the clients and every­one in between — espe­cially in the less-tested, some­times, hit or miss arena of social media. When the lat­est tech­nol­ogy and the lat­est social media come out, mar­ket­ing pro­fes­sion­als who are liv­ing in the bloody edge of social media […]

Marketers in 2010 need to Focus on Brevity and Relevancy

Shar­eAs the new year dawns, by wrap­ping up her pro­fes­sional year, Hitwise’s San­dra Han­chard observed in a blog post that Aus­tralians are “spend­ing more time on fewer sites.” And only three par­ent indus­tries which increased their aver­age ses­sion dura­tion over the year are Com­put­ers and Inter­net, Shop­ping and Clas­si­fieds and Adult. Among that, social net­work­ing and […]

How You Can Bridge the Internet Marketing and Become a Great Marketer

ShareTo make an aver­age mar­keter great, fol­low­ing are the key and core suc­cess fac­tors ones need to know and prac­tice. 1. Abil­ity to Take Action It doesn’t mat­ter how much things you know about inter­net mar­ket­ing, how many prod­ucts you’ve bought or how great your ideas are — if you don’t TAKE ACTION and actually […]

Marketing Move Into a New eCosystem

ShareNo mat­ter which indus­tries you are in, one thing you may already notice – almost every com­pany (small or big) is slow to move into the tech­no­log­i­cal arena, either you ignore it, or race to embrace, or at your own pace adapt into it slowly (rec­om­mended!), the fact is that , now, a whole technological […]