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The Mainstream of Mobile Ads and Marketing and Its Key Trends

October 31, 2011 By Leave a Comment

As marketers seek to capitalize on rising smart device and mobile web adoption, US mobile ads spending will grow 47% in 2012 and reach to $1.8 billion "Consumers increasingly expect to communicate, network, browse and shop from a range of devices, and the growing sophistication of smart devices will only accelerate this trend," said Elkin, principal analyst at eMarketer and author of the new report, "Mobile Advertising and Marketing: Moving to the Mainstream." "But … [Read more...]

More Doctors Online is Good for Healthcare Marketers

October 6, 2010 By Leave a Comment

How would you feel if you knew that your doctor was using WebMD to get information for your treatment? Will you surprise to know that? Taking advantage of the search and results method that the Internet can effortlessly give them is more efficiency than read those thick books and many zillion volumes for reference. The internet is not only become increasingly important for individuals and enterprise, it also important for doctors, physicians for professional purposes, … [Read more...]

Marketers Enthusiastic About Video’s Appeal

September 17, 2010 By Leave a Comment

Online video is a fast-growing channel in digital marketing, the growth of video also makes it powerful marketing tools for all different kind of marketers, brands are facing up to the challenge of trying to incorporate video into their email marketing campaigns. According to the findings of the survey that conducted in June by ExactTarget and Flimp Media together with the Web Video Marketing Council - 7 in 10 marketers are currently deploying video email campaigns … [Read more...]

Is Twittering Necessary and Do You Really Need to be on Twitter?

January 13, 2010 By 2 Comments

As marketing by profession, usually we have to justify ourselves to the bosses, the clients and everyone in between - especially in the less-tested, sometimes, hit or miss arena of social media. When the latest technology and the latest social media come out, marketing professionals who are living in the bloody edge of social media technology will rush to it. Marketers have been so busy jumping on the social media bandwagon. Set up a Twitter account or Facebook page … [Read more...]

Marketers in 2010 need to Focus on Brevity and Relevancy

December 31, 2009 By Leave a Comment

As the new year dawns, by wrapping up her professional year, Hitwise's Sandra Hanchard observed in a blog post that Australians are "spending more time on fewer sites." And only three parent industries which increased their average session duration over the year are Computers and Internet, Shopping and Classifieds and Adult. Among that, social networking and forums are the places where people spent longest time. The average session duration they stay in Social … [Read more...]

How to Bridge the Internet Marketing and Become a Great Marketer

November 21, 2009 By Leave a Comment

To make an average marketer great, following are the key and core success factors ones need to know and practice. 1. Ability to Take Action It doesn’t matter how much things you know about internet marketing, how many products you’ve bought or how great your ideas are - if you don’t TAKE ACTION and actually move forward, you will get nowhere. The ability and willingness to take action alongside with commitment and experience plays important role toward … [Read more...]

Marketing Move Into a New eCosystem

September 3, 2009 By Leave a Comment

No matter which industries you are in, one thing you may already notice – almost every company (small or big) is slow to move into the technological arena, either you ignore it, or race to embrace, or at your own pace adapt into it slowly (recommended!), the fact is that , now, a whole technological ecosystem developing is before our eyes. The ecosystem I am talking about are these whole new methods of online network marketing, which provide people with everything … [Read more...]