Changing consumer behavior is expensive, changing marketer's behavior is often slow and challenging. As more consumers purchase and use smart phones to read content and view the ads on their devices, more retailers are launching mobile commerce sites. The growth rate in the mobile commerce sector is increasing, many analysts are encouraging retailers to speed up their mobile commerce development plans. On the other hand, consumers are getting more comfortable with … [Read more...]
Why Need to Learn Mobile Marketing?
August 16, 2010 By Leave a Comment
Speaking of mobile marketing, as marketers, if you haven't get your feet into it, you should take a series look into it. For the definition of mobile marketing, The Mobile Marketing Association updated that: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile marketing is commonly known as wireless marketing. However … [Read more...]
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