We have been taught in the business class - to achieve your goals, an integrated approach is essential, it is like when each individuals stick together, a strong force can be formed. The same thing for marketers - you need to ensure that all facets of the marketing mix must work well together. For marketers and businesses, social media isn't a dress rehearsal, it is real life lived in real time by real people. it is about being connected, showing up, and responding … [Read more...]
Using Google and Yahoo Local Search to Get More Business
When you know there are more than 30 million people a day are now using the web from their hand held devices to do search, and when you combine 45+ million smart-phone users with widespread wifi, different kinds of application and 3g coverage, as a business owner, what do you get? You will get a huge potential spike in "local search"! - a lot of eyeballs you would better not ignore. As technology goes, more and more people are using local search to find out different … [Read more...]
Why Need to Learn Mobile Marketing?
Speaking of mobile marketing, as marketers, if you haven't get your feet into it, you should take a series look into it. For the definition of mobile marketing, The Mobile Marketing Association updated that: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile marketing is commonly known as wireless marketing. However … [Read more...]
Marketing Move Into a New eCosystem
No matter which industries you are in, one thing you may already notice – almost every company (small or big) is slow to move into the technological arena, either you ignore it, or race to embrace, or at your own pace adapt into it slowly (recommended!), the fact is that , now, a whole technological ecosystem developing is before our eyes. The ecosystem I am talking about are these whole new methods of online network marketing, which provide people with everything … [Read more...]





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