For a lot of business, 2011 was the year of "finding itself" in its attempt to bring itself online in the social media era. From a business and revenue perspective, many businesses learned a lot of lessons – sometimes the hard way – about how social media and online communities work. But now that we are heading into 2012, attention is turning away from building a team, and towards putting those teams to work and coming up with a plan that scales, makes sense and … [Read more...]
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Embrace the Social Business in 2012
Social media is changing the way brands and consumers interact online and digital marketers are beginning to divide serious resources to social programs. In today's dynamic landscape, to make your social marketing success, it will take a real cultural shift in the way your company do business and in the way you interact with your customers and prospects. It needs you to put people, process, and technology requirements together for making this shift and does so with … [Read more...]
How to Prioritizing Efforts for Social Business Scale Program
Many companies are continuing to realize that social business does not scale in a 1:1 basis. Your customer voices will always outnumber the number of community managers you can hire. One-to-one customer service models on social networks may work well now, but as time goes by, we’re creating an expectation for customers online that we can't meet forever. As the collective online conversation grows every day, maintaining this direct brand-to-customer conversation with … [Read more...]
How Corporations Should Prioritize Social Business Budgets
With limited budgets, the corporate Social Strategist faces a spending dilemma. In 2010, the average annual social business budget at enterprise - class corporations was a mere $833,000 - a sliver of overall corporate spending. Yet, Social Strategists are confronted withcompounding demands, both from vocal customers and internal stakeholders. SocialStrategists, or buyers of social business, need a roadmap to help guide their spending decisions. Buyers should seek … [Read more...]
7 Top Online Marketing Trends Guide Your 2011 Marketing Initiatives
We have been taught in the business class - to achieve your goals, an integrated approach is essential, it is like when each individuals stick together, a strong force can be formed. The same thing for marketers - you need to ensure that all facets of the marketing mix must work well together. For marketers and businesses, social media isn't a dress rehearsal, it is real life lived in real time by real people. it is about being connected, showing up, and responding … [Read more...]
Why Social Media Boutiques Win Deals From Advanced Buyers
As far as we understand, social media is a part of media mix, it is globally still very immature without established practices. It resembles the beginning of the internet era when the tech guys tried to sell services communicating with clients by using jargon, and having neither understanding nor skills of client businesses. Digital, on the other hand, is data that are electromagnetically stored in the form of discrete digits, according to whatis dot com: Digital … [Read more...]
2011 Social Business Forecast
For social business, 2010 was the read of foundational investment. 2011, on the other hand, will be the year of integration. Research reveals corporations to focus on integration, staffing, advertising, and measurement. The data and study shows in below these slides is where companies are going to focus, as well as spending changes based on maturity of corporations, you shall notice how advanced companies shift to customization and social media … [Read more...]
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