At the top level, all of social media is driven by anthropology and sociology – it's just the nature of the network. There has been a lot of discussion around Social CRM as these services also represent new opportunities for businesses to improve the bond between customers, prospects, and brands. Social CRM isn't just new technology, it's forcing decision makers to change methodologies around what this all means, which in return creates a lot of change within the … [Read more...]
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Pros and Cons of 5 Social Business Model
Have you got time to go through the slide Social Strategy: How to Get Your Company Ready that I posted on the other day? If you did, you should see in the slide, it included a section on organizational models. Since 5 minutes presentation is not enough time for share the usual web strategy matrix style. Jeremiah and his team has shared more detail towards the different models that exist to provide blanked education to the market. Go here to read the detail … [Read more...]
Social CRM: The New Rules of Relationship Management
I am left amazed at the level and detail of information those guys offer. As you know, today the social business environment is far beyond listening. There is a big shift in the past 1-2 years between online customer management systems and social media listening and engagement. After all, social business is about using social technologies to lower the barriers between company and customer. The Altimeter Group has released a new report on Social CRM, this report … [Read more...]
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