I find this video is worth your time to watch. It presented by Paul Greenberg, a social CRM expert and keynoter at the LiNC conference this year, one of the early adopter who mapped out the CRM space gives a succinct overview of what's happening in the Social CRM space. In the video, he points out the two converging forces 'social' and 'CRM' spaces that are coming together, yet the third force, 'companies' themselves aren't yet ready for the internal changes that are … [Read more...]
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The Three Trends Companies Must Invest in for Social Business
At the top level, all of social media is driven by anthropology and sociology – it's just the nature of the network. There has been a lot of discussion around Social CRM as these services also represent new opportunities for businesses to improve the bond between customers, prospects, and brands. Social CRM isn't just new technology, it's forcing decision makers to change methodologies around what this all means, which in return creates a lot of change within the … [Read more...]
Social CRM Use Cases: 5Ms and Marketing
In this part one of the SCRM hour-long webinar series, partners Ray Wang and Jeremiah Owyang share a framework for Social CRM and dive deeper into its Marketing use cases. This webinar follows Altimeter Group's recently published open research report: Social CRM: The New Rule of Relationship Management which covers 18 uses cases of Social CRM from Marketing, Sales, Service & Support, Innovation, Collaboration, to Customer Experience. I have just finished listen it, … [Read more...]
Social CRM: The New Rules of Relationship Management
I am left amazed at the level and detail of information those guys offer. As you know, today the social business environment is far beyond listening. There is a big shift in the past 1-2 years between online customer management systems and social media listening and engagement. After all, social business is about using social technologies to lower the barriers between company and customer. The Altimeter Group has released a new report on Social CRM, this report … [Read more...]
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