In the old days, marketing communications was primarily a monologue delivered by the seller to a buyer. The seller controlled the information and dispensed it to the buyer in a strictly controlled fashion. To break through and make a sale, the seller repeated his message louder and more frequently than the competition. Today, however, more new information is published online every year than in the previous 5000 years of man's history. This unfettered access to … [Read more...]
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Social Strategy: How to Get Your Company Ready
In the world of democratized influence, businesses must endure a perpetual "survival of the fittest." Technology is only part of the solution, getting your company ready and developing a strategy are the key drivers of success. Beside others, socialized media has transformed the method of influence, augmenting the ranks of traditional market experts and thought leaders with enthusiasts and innovators who self-create content-publishing platforms for their views. And … [Read more...]
Social Media Marketing: Part of Your Overall Marketing Mix
Speaking of Internet marketing strategy, Search Engine Optimization (SEO), Social Media Optimization (SMO) and Search Engine Marketing (SEM) go hand in hand. A website without proper Search Engine Optimization (SEO), no matter how attractive, it will never be visited. If you want your firm’s website to be visited, it must first be found. For potential client or customer to find your site, it must be located by search engines. There are many strategies and … [Read more...]
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