Can you draw a straight line between investments in social media marketing and financial results? Many marketers can but many more cannot. The demand has never been greater for marketers to validate and measure the benefits delivered by their increasing investment in social media. Marketers often frame this question as, "What is the ROI (return on investment) of social media?" but financial metrics are just one way of evaluating social media marketing programs. … [Read more...]
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How To Create a Customer Advocacy Program
Social media doesn't scale, but you must need to have a strategy to scale your online community and to manage your millions of customers that are now using social channels to communicate. Often time, we use metric to map out the strategy, but actually there no single metric is a good indicator, you have to evaluate the usage from multiple dimensions, you also have to factor in what are users doing, time on site, interaction, and of course, did they end up buying, … [Read more...]
SMEs: Don’t You have Time for SMM?
Many SME business owners forgo social media marketing or even marketing of any kind, many of them want to integrate SMM Strategy into their marketing mix portfolio, unfortunately, many of them just don't take actions - because the reason of don't have time for that, or in the other words like saying "I don't have time to tell people about what I do." or, just don't believe it works etc. I believe that most potential clients are tired of being bombarded by mail, … [Read more...]
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