Do you know how big the Twitter is in 2012? If you think Twitter was big waste a time, think it again. I believe the majority of social media users would say that Twitter is NOT a waste of time if used it properly. It is now has around half a billion registered profiles, with over 100 million in the USA alone. 11 twitter account created every second. The fact is - Twitter is growing. As Twitter became a globally recognized entity, it also began efforts to monetize … [Read more...]
Social Media’s Impact on the Sales Channel
Social media is dramatically influencing the way we view the sales funnel. We might not see it so clearly in the past few years, but as it transforms the relationship that consumers have with the brand, the product, and with each other, the game is definitely changing. Whomever said "Social media is not making us any money!" may need to reconsider it again. It is might be true in the short-term, but in the long-term, it will make you money. The sales funnel is a … [Read more...]
Infographic – The Future Social CEO
Social media is no longer a fad, since sites like Twitter, LinkedIn, Facebook and Google+ become part of our daily life, there are more social engagement from CEOs. The benefits of social media are no longer unclear, for those CEOs who are already use social media, their businesses are growing. See below the infographic about what the future holds for CEOs and the tips on how to use different social sites efficiently. … [Read more...]
The End of Business as Usual
The internet is a macrocosm of who we are as a society - from passive people who consume but take no action, to spammers, observers, trolls, and the perpetually whiny that live with us every day. In many ways social media has transformed us all into highly connected people, with quality online relationships, and new ways of getting information into the hands of consumers. If you are trying to figure out what's going on and how you can best adapt, if you want to … [Read more...]
Is Your Business Need to Cover All the Social Media Channels
No, you don't need to do that, I think you should go where your customers are and where you can deliver an excellent service or experience. Let's face the reality, every company or business has its own limitation towards the quality of its service, skills of its people, its own financial status, or lack of money to pay lots of resources, or its products and services requires a certain level of knowledge which is not widely spread etc. Social media not only … [Read more...]
Social Media Crises are on Rise
There are companies that were blind-sided by Internet, not sure it is because they didn't understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant about what went wrong, why, and what should have been done. Companies are quick to deploy the latest social media technology, yet most have not prepared for the threat of social media crises, or long-term effects on business. Social media crises is … [Read more...]
Influence of Web Advertising on Southeast Asian Consumers
On the Internet, social media sites are some of the most heavily visited and used sites. According to recent studies, it spends is continuing on the rise this year. Companies have heard the buzzwords and are looking to social media to establish credibility, authority and prominence on the Web through online advertising, blogging, social networks, social news sites, Twitter, and the whole social realm. Social media has put power in the hands of the consumer, … [Read more...]





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