Infographic – The Future Social CEO

Social media is no longer a fad, since sites like Twitter, LinkedIn, Facebook and Google+ become part of our daily life, there are more social engagement from CEOs. The benefits of social media are no longer unclear, for those CEOs who are already use social media, their businesses are growing. See below the infographic about what the future holds for CEOs and the tips on how to use different social sites efficiently. … [Read more...]

The End of Business as Usual

The internet is a macrocosm of who we are as a society - from passive people who consume but take no action, to spammers, observers, trolls, and the perpetually whiny that live with us every day. In many ways social media has transformed us all into highly connected people, with quality online relationships, and new ways of getting information into the hands of consumers. If you are trying to figure out what's going on and how you can best adapt, if you want to … [Read more...]

Is Your Business Need to Cover All the Social Media Channels

No, you don't need to do that, I think you should go where your customers are and where you can deliver an excellent service or experience. Let's face the reality, every company or business has its own limitation towards the quality of its service, skills of its people, its own financial status, or lack of money to pay lots of resources, or its products and services requires a certain level of knowledge which is not widely spread etc. Social media not only … [Read more...]

Social Media Crises are on Rise

There are companies that were blind-sided by Internet, not sure it is because they didn't understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant about what went wrong, why, and what should have been done. Companies are quick to deploy the latest social media technology, yet most have not prepared for the threat of social media crises, or long-term effects on business. Social media crises is … [Read more...]

Influence of Web Advertising on Southeast Asian Consumers

On the Internet, social media sites are some of the most heavily visited and used sites. According to recent studies, it spends is continuing on the rise this year. Companies have heard the buzzwords and are looking to social media to establish credibility, authority and prominence on the Web through online advertising, blogging, social networks, social news sites, Twitter, and the whole social realm. Social media has put power in the hands of the consumer, … [Read more...]

Keep in Mind of These SM Principles

You've heard all the buzz, and your curiosity has been piqued. If yours is among the many small businesses that has taken advantage of everything social media marketing has to offer, then you might find yourself struggling to keep up with new tactics and strategies at times. You might wish you had more hours in the day to accomplish everything you need to do plus stay on top of all the latest social media marketing trends. What worked two years ago is becoming less … [Read more...]

These Social Media Statistics Will Shock You

Will you trust below these statistics? The facts are staggering but some of the figures and statements really make me think. It is correct that social media is hot, but it is also a difficult task for marketers to learn how to handle these medias. And it is even more challenge for marketers to implementing social media strategies efficiently. Many individuals who are just getting into the game of social media have heard social media is free or cheap due to the fact … [Read more...]