For many business owners and career professionals, I know you've already begun integrating social media marketing into your mix. But for a LOT of others - there's been a hold, or a tip-toe approach. Currently, there are 581 Million customers using social media – a number that's growing every day. How will your business reach them before your competitors do? Are you starting to invest in a social media marketing campaign? Or you are still feel panic and frustrate to … [Read more...]
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Where are You Stand in the Social Technology Adoption Curve
Web 2.0 and social networks have gained perceptible mind-share in past years, especially in year 2009. As many of you may know - social networks significantly reduce the cost of communication and relationship building. With social technology into the place, today, it is possible to get a person's professional background in detail, as well as people s/he works with currently and has worked with/gone to school with in the past. It is … [Read more...]
How to Leverage Your eMarketing Effort in 2010
The world of business is a world of competition; almost every business wants to find ways to go beyond the strategy and left their competitor's way behind from them. As we enter to the New Year 2010, beside those celebrations, as an entrepreneur, a business owner, a division manager, a boss, a team leader, or a head of the firm, the responsibility for the success of your organization falls on your shoulders. Beside hired those highly skilled employees who are your … [Read more...]
Marketers in 2010 need to Focus on Brevity and Relevancy
As the new year dawns, by wrapping up her professional year, Hitwise's Sandra Hanchard observed in a blog post that Australians are "spending more time on fewer sites." And only three parent industries which increased their average session duration over the year are Computers and Internet, Shopping and Classifieds and Adult. Among that, social networking and forums are the places where people spent longest time. The average session duration they stay in Social … [Read more...]
Interesting Finding of Use of Online Social Networks
Social is the keyword in "online social networks." Users stay in touch with friends and family, and, to a much lesser extent, stay in touch with business associates or discuss other online activities. Social Networking is growing. There's been a lot of conversation, you hear about it in the media, and most recently the business press has increased its coverage. In recent Nielsen study toward test their hypothesis that "Consumption of social media decreases email … [Read more...]
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