Who Define Your Stature in Social Media?

ShareIn social net­works, atten­tion is earned and engage­ment is a priv­i­lege. Since social media started, it intro­duces a new prob­lem of sorts, one where the answer is lost in the pol­i­tics and cor­re­spond­ing bur­rows of debate as to “who owns social media within the orga­ni­za­tion?”. Accord­ing to the report that con­ducted by the Strate­gic and […]

8 Success Criteria for Facebook Page Marketing

Share­Brands are jump­ing on the Face­book band­wagon to reach cus­tomers. The Soci­ety of Dig­i­tal Agen­cies reports that more than 45% of senior mar­keters world­wide named social net­works and appli­ca­tions their top pri­or­ity for 2010. Yet despite the urgency, most brands lack a strat­egy. Face­book touts a stag­ger­ing 500 mil­lion users world­wide. Engage­ment is ripe, with […]

About E-Community, Virtual Community, Online Community

ShareA vir­tual com­mu­nity is a social net­work of indi­vid­u­als who inter­act through spe­cific media, poten­tially cross­ing geo­graph­i­cal and polit­i­cal bound­aries in order to pur­sue mutual inter­ests or goals. One of the most per­va­sive types of vir­tual com­mu­nity includes social net­work­ing ser­vices, which con­sist of var­i­ous online com­mu­ni­ties. Online or vir­tual com­mu­nity is the gath­er­ing of peo­ple, in an online […]

What this Social Media Age Chat on the Social Networks Mean to You

Share­Have your orga­ni­za­tion lead­ers embraced social media tech­nolo­gies yet? Have you inte­grated social media into your over­all “Busi­ness Strat­egy”, never mind about your mar­ket­ing strate­gies. If the answer is yes — you are man­ag­ing exist­ing social busi­ness pro­grams, and then you know how the biggest chal­lenge is in terms of caus­ing a cul­ture change to […]

Only 22 Percent of All Connections on Twitter are Reciprocal

ShareThis is inter­est­ing, in recent study, Korea’s Advanced Insti­tute of Sci­ence & Tech­nol­ogy found that when it comes to Twit­ter, peo­ple really aren’t that inter­ested in being social. After ana­lyz­ing over 41 mil­lion user pro­files and 1.47 bil­lion follower/following rela­tion­ships, the researchers con­cluded that there are only 22% of all con­nec­tions on Twit­ter are reciprocal, […]

Video: Are Your Parents Also on the Facebook?

ShareIf you find your par­ents also on the face­book, don’t panic! Because you are not alone. After all, a social media plat­form with have 400+ mil­lion users with­out a few (mil­lion) adults on is totally accept­able. So many par­ents are now join­ing the world’s largest social net­work that Face­book and added a sec­tion where you […]

About the Future of Social Media

Share­So­cial media has been a mar­ket­ing vehi­cle that has already had an enor­mous effect on the way com­pa­nies do busi­ness. It has trans­formed itself in the last 2 years from blogs and forums to Face­book, Twit­ter and now Google Buzz. And it has matured to the point where mar­keters are no longer ask­ing whether it […]

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