Have your organization leaders embraced social media technologies yet? Have you integrated social media into your overall “Business Strategy”, never mind about your marketing strategies. If the answer is yes – you are managing existing social business programs, and then you know how the biggest challenge is in terms of causing a culture change to happen from inside out, as well as the engaging challenge with your audience etc.
If the answer is not yet – then you really should start and get your company ready to the social media marketing world.
Social media, new media, interactive media, integrated marketing and experiential marketing etc, whatever you call it, it’s simply a matter of digital Darwinism that affects any and all forms of marketing and service. In 2010, social media will completely transform the way businesses attract customers, as well as the way consumers find the businesses and services that matter to them.
Based on the report, there are over 500 million registered accounts on Facebook, over 100 million on Twitter, even the up-and-coming location-based network Foursquare boasts over 1 million users. And, for the record, the average age of a person using Facebook is 38 and those using Twitter hover around 39. Even MySpace boasts a median age of 31.
Is this social media age chat on the social networks mean anything to you?
Yes, the young and tech-savvy group people are usually on the cutting-edge of these trends, especially the iGeneration, their brains are developing in ways where they’re taking in astronomical amounts of information, screening out unimportant details and focusing on the parts they need, they are expecting innovation.
Since the sites like Facebook and MySpace have become mainstream, it’s not surprising to see the niche sites have formed (e.g. classmates.com).
For my understanding, this social media age chat is a sign which shows that social media networks are not only for B2C marketing, it also increasingly for B2B marketing as well. And social networks aren’t just for kids anymore, it also for marketers, business executives and decision-makers.
“The socialization of media and the democratization of influence is changing everything, from how consumers find places, products, and services, how and where they share their experiences, and eventually, where they will spend their time and money. Without an understanding of, or participation in, social networks, we are absent from shaping or contributing to the decision making process of those who define the health and success of our business.” Brian Solis, principal of FutureWorks pointed it out in his recent blog post.
Now it is your turn to decide whether you want to get your business on the social networks or not. Social marketing revitalizes and empowers every facet of our work-flow and it also supporting the ecosystem. And it provides you the great opportunity to engage with your existing and potential customers, as well as your prospects. So it is your time to engage!