8 Success Criteria for Facebook Page Marketing

Brands are jumping on the Facebook bandwagon to reach customers. The Society of Digital Agencies reports that more than 45% of senior marketers worldwide named social networks and applications their top priority for 2010. Yet despite the urgency, most brands lack a strategy.

Facebook touts a staggering 500 million users worldwide. Engagement is ripe, with 50% of active users logging on in any given day, connecting to an average of 130 friends. Average internet users are spending more time on Facebook per day than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. The attention of consumers has shifted – marketers must take action.

Marketers must apply new social marketing strategies to Facebook pages, and throw out a traditional one-way website approach.

Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.

The research found that – half of the brands they reviewed (14 out of 30) did not fully leverage social features to activate word of mouth, the hallmark behavior of social networks. Within this immature landscape, a few brands were on the right track to successfully harnessing Facebook page marketing.

You can read the full report embedded below.

Need help? Have projects to work together? – contact her. Ann is an energized internet marketing professional with enthusiastic, infopreneur & e-marketing consultant. She is also a passionate blogger, into e-commerce, social media, sem & content marketing. Follow her on twitter @imannliu, connect with her on Facebook and Google Google Plus as well.

What this Social Media Age Chat on the Social Networks Mean to You

Have your organization leaders embraced social media technologies yet? Have you integrated social media into your overall “Business Strategy”, never mind about your marketing strategies. If the answer is yes – you are managing existing social business programs, and then you know how the biggest challenge is in terms of causing a culture change to happen from inside out, as well as the engaging challenge with your audience etc.

If the answer is not yet – then you really should start and get your company ready to the social media marketing world.

Social media, new media, interactive media, integrated marketing and experiential marketing etc, whatever you call it, it’s simply a matter of digital Darwinism that affects any and all forms of marketing and service. In 2010, social media will completely transform the way businesses attract customers, as well as the way consumers find the businesses and services that matter to them.

Based on the report, there are over 500 million registered accounts on Facebook, over 100 million on Twitter, even the up-and-coming location-based network Foursquare boasts over 1 million users. And, for the record, the average age of a person using Facebook is 38 and those using Twitter hover around 39. Even MySpace boasts a median age of 31.

average age on the social network sites

Is this social media age chat on the social networks mean anything to you?

Yes, the young and tech-savvy group people are usually on the cutting-edge of these trends, especially the iGeneration, their brains are devel­op­ing in ways where they’re tak­ing in astro­nom­i­cal amounts of infor­ma­tion, screen­ing out unim­por­tant details and focus­ing on the parts they need, they are expect­ing inno­va­tion.

Since the sites like Facebook and MySpace have become mainstream, it’s not surprising to see the niche sites have formed (e.g. classmates.com).

For my understanding, this social media age chat is a sign which shows that social media networks are not only for B2C marketing, it also increasingly for B2B marketing as well. And social networks aren’t just for kids anymore, it also for marketers, business executives and decision-makers.

“The socialization of media and the democratization of influence is changing everything, from how consumers find places, products, and services, how and where they share their experiences, and eventually, where they will spend their time and money. Without an understanding of, or participation in, social networks, we are absent from shaping or contributing to the decision making process of those who define the health and success of our business.” Brian Solis, principal of FutureWorks pointed it out in his recent blog post.

Now it is your turn to decide whether you want to get your business on the social networks or not. Social marketing revitalizes and empowers every facet of our work-flow and it also supporting the ecosystem. And it provides you the great opportunity to engage with your existing and potential customers, as well as your prospects. So it is your time to engage!

Need help? Have projects to work together? – contact her. Ann is an energized internet marketing professional with enthusiastic, infopreneur & e-marketing consultant. She is also a passionate blogger, into e-commerce, social media, sem & content marketing. Follow her on twitter @imannliu, connect with her on Facebook and Google Google Plus as well.

Only 22 Percent of All Connections on Twitter are Reciprocal

This is interesting, in recent study, Korea’s Advanced Institute of Science & Technology found that when it comes to Twitter, people really aren’t that interested in being social.

After analyzing over 41 million user profiles and 1.47 billion follower/following relationships, the researchers concluded that there are only 22% of all connections on Twitter are reciprocal, compare with Flickr, this number is closer to 68%, 84% on Yahoo 360 and 77% on Cyworld guest book messages. The large majority (78%) of connections between users on Twitter are one-way relationships, in the other words, twitter appears to be less of a social interaction sphere and more of a news broadcasting medium.

Surprise! for a place renowned for its social capabilities, you’d expect Twitter to be more, but the fact is – more than two-thirds of Twitter users (68%) are not followed by a single person they follow. That sounds like an anti-social network!

KAIST’s full presentation:

Need help? Have projects to work together? – contact her. Ann is an energized internet marketing professional with enthusiastic, infopreneur & e-marketing consultant. She is also a passionate blogger, into e-commerce, social media, sem & content marketing. Follow her on twitter @imannliu, connect with her on Facebook and Google Google Plus as well.

Video: Are Your Parents Also on the Facebook?

If you find your parents also on the facebook, don’t panic! Because you are not alone. After all, a social media platform with have 400+ million users without a few (million) adults on is totally acceptable. So many parents are now joining the world’s largest social network that Facebook and added a section where you could declare your family affiliations.

Analytics company iStrategyLabs has examined the demographics stats from Facebook’s Social Ads platform, and they’ve reached some very interesting conclusions. Facebook’s user-base, as a whole, is getting much older very fast.

The overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. In comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%. [Read more…]

Need help? Have projects to work together? – contact her. Ann is an energized internet marketing professional with enthusiastic, infopreneur & e-marketing consultant. She is also a passionate blogger, into e-commerce, social media, sem & content marketing. Follow her on twitter @imannliu, connect with her on Facebook and Google Google Plus as well.

About the Future of Social Media

Social media has been a marketing vehicle that has already had an enormous effect on the way companies do business. It has transformed itself in the last 2 years from blogs and forums to Facebook, Twitter and now Google Buzz. And it has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate.

More and more companies find social media is useful as a marketing and communications tool, but many companies also use social channels for sales, customer service, IT and more. Because of its development, we can see that the way consumers communicate and interact has fundamentally changed, the voice of the consumer is only going to get louder and stronger. And there will be even more changes in the coming years.
[Read more…]

Need help? Have projects to work together? – contact her. Ann is an energized internet marketing professional with enthusiastic, infopreneur & e-marketing consultant. She is also a passionate blogger, into e-commerce, social media, sem & content marketing. Follow her on twitter @imannliu, connect with her on Facebook and Google Google Plus as well.