Come to the social media marketing, is your corporate also think that get a Twitter and Facebook account is all you need? Many companies do that due to the difficulty, challenge with measurement and authenticity, along with some other reasons. To your firm's social strategy success, three parts of phenomenon companies have to get them integrated - Work your employees do, Technology and the Society. If you can integrated them effectively, a huge opportunity to … [Read more...]
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Challenges of the Social Technology Industry
While the opportunities for social technologies to change the world, business, and our individual lives continue to unveil, it's also key to focus in on the challenges that impact the industry. For many folks who have decided to invest in social technologies to improve their careers and business, it’s even more important to pay attention to these challenges. I can't wait to share with you about this article after I read it. In the article, Jeremiah did a … [Read more...]
Obstacle for Social Strategies Implementation
To compete in today's aggressively interactive environment, companies must shift their focus from driving transactions to maximizing customer lifetime value, they must shift from pushing individual products to building long-term customer relationships. In the other words, companies need to shift their focus from brand equity (the value of a brand) to customer equity (the sum of the lifetime values of their customers). Given the increasing importance of customer level … [Read more...]
Social Strategy: How to Get Your Company Ready
In the world of democratized influence, businesses must endure a perpetual "survival of the fittest." Technology is only part of the solution, getting your company ready and developing a strategy are the key drivers of success. Beside others, socialized media has transformed the method of influence, augmenting the ranks of traditional market experts and thought leaders with enthusiasts and innovators who self-create content-publishing platforms for their views. And … [Read more...]
How to Develop a Social Strategy Based on Your Biz Goal
According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In December 2008, users clocked just over three hours on social networking sites. It is true that social media has … [Read more...]
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