Since Twitter and Facebook etc social applications hit on the net, they help individuals made it easier to share information and connect with family, friends and experts. It also drive the enterprise to create its own social applications that fit within a secure environment. Large ecosystems of companies that emerged to build services to complement these applications and websites has generating billions in venture capital, advertising and subscription revenue. As … [Read more...]
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How Social Technology Must Integrate with Traditional Marketing
Marketing can no longer be managed in silos. Tactics in one area (e.g., a particular trade show presentation) impact the effectiveness of others (e.g., your search marketing ads) almost immediately. The savvy marketing leader knows that reaching customers is increasingly becoming challenging as their touch points continue to fragment. To reach the fragmented customer, marketers must apply an integrated approach. Social media has not only accelerated cross-channel … [Read more...]
How Social Technologies Impact to the Analyst Industry
It is unquestionably and it is clear that social media is/will change everything, it will continue to impact to different business industries. I've already seen the effect of new channels that deliver insight, research and advice, continuously and in small bits. The revolution in the social media is becoming mainstream. 2010 is proving to be different yet again. The numbers of business and IT professionals embracing technologies like Twitter for business and social … [Read more...]
Challenges of the Social Technology Industry
While the opportunities for social technologies to change the world, business, and our individual lives continue to unveil, it's also key to focus in on the challenges that impact the industry. For many folks who have decided to invest in social technologies to improve their careers and business, it’s even more important to pay attention to these challenges. I can't wait to share with you about this article after I read it. In the article, Jeremiah did a … [Read more...]
The Three Trends Companies Must Invest in for Social Business
At the top level, all of social media is driven by anthropology and sociology – it's just the nature of the network. There has been a lot of discussion around Social CRM as these services also represent new opportunities for businesses to improve the bond between customers, prospects, and brands. Social CRM isn't just new technology, it's forcing decision makers to change methodologies around what this all means, which in return creates a lot of change within the … [Read more...]
Social CRM: The New Rules of Relationship Management
I am left amazed at the level and detail of information those guys offer. As you know, today the social business environment is far beyond listening. There is a big shift in the past 1-2 years between online customer management systems and social media listening and engagement. After all, social business is about using social technologies to lower the barriers between company and customer. The Altimeter Group has released a new report on Social CRM, this report … [Read more...]
Is Your Organization Culture Designed To Be Social?
As 2010 begins, everywhere we turn, we see those who proclaim that understand the social media are talking about measurement and ROI from social marketing. It seems that everyone is trying to justify the time, effort and expense of using social media by creating measures that are centric to financial results. Forrester Research recently released a list Monday of social computing prediction for 2010, the report suggests that: "an increasing number of marketers … [Read more...]
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