Social CRM: The New Rules of Relationship Management

social crm

I am left amazed at the level and detail of information those guys offer. As you know, today the social business environment is far beyond listening. There is a big shift in the past 1-2 years between online customer management systems and social media listening and engagement. After all, social business is about using social technologies to lower the barriers between … [Read more...]

Is Your Organization Culture Designed To Be Social?

As 2010 begins, everywhere we turn, we see those who proclaim that understand the social media are talking about measurement and ROI from social marketing. It seems that everyone is trying to justify the time, effort and expense of using social media by creating measures that are centric to financial results. Forrester Research recently released a list Monday of social … [Read more...]

Where are You Stand in the Social Technology Adoption Curve

matrix

Web 2.0 and social net­works have gained per­cep­ti­ble mind­-share in past years, especially in year 2009. As many of you may know - social net­works sig­nif­i­cantly reduce the cost of com­mu­ni­ca­tion and rela­tion­ship build­ing. With social technology into the place, today, it is possible to get a person's professional background in detail, as well as people s/he … [Read more...]