I find this new research for women at NBCU is interesting, it shows that 75% of women disagree with that statement “men are more comfortable with tech than women,” and they have the online presence to prove it. The survey shows that women have more brand friends and social friends on the social networking sites. "They check their profiles four or more times each day and spend 3.3 hours online daily for non-work related activities." They also found that the … [Read more...]
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People are Seeking Advice from Knowledgeable Strangers Not Friends
As more discovery solutions are developed, 'everyday experts' will gradually surface within specific interest areas and become important advocates in the future. As Web users increasingly look for content that speaks to their specific tastes, they are placing more value on those with expertise than their existing relationships online. According to a new report from Meebo more than half the people surveyed went to someone they didn’t know when looking for advice on … [Read more...]
Know Your Total Social Customer Value with 6 Factorials
For many companies, incorporating online social influence into their strategy portfolio is quite difficult for them to take on. They have to face the challenges and obstacles. Just like CRM, it has taken years for organizations to use CRM as a strategy rather than as a set of tools. For the social web, it actually records customers making explicit ratings, rankings, recommendations or warnings about products in services. Thus, companies must figure out how to embrace … [Read more...]
Pros and Cons of 5 Social Business Model
Have you got time to go through the slide Social Strategy: How to Get Your Company Ready that I posted on the other day? If you did, you should see in the slide, it included a section on organizational models. Since 5 minutes presentation is not enough time for share the usual web strategy matrix style. Jeremiah and his team has shared more detail towards the different models that exist to provide blanked education to the market. Go here to read the detail … [Read more...]
Social CRM Use Cases: 5Ms and Marketing
In this part one of the SCRM hour-long webinar series, partners Ray Wang and Jeremiah Owyang share a framework for Social CRM and dive deeper into its Marketing use cases. This webinar follows Altimeter Group's recently published open research report: Social CRM: The New Rule of Relationship Management which covers 18 uses cases of Social CRM from Marketing, Sales, Service & Support, Innovation, Collaboration, to Customer Experience. I have just finished listen it, … [Read more...]
Indicators that Influences a Company in the Social Space
As the social economy swells and continues to flourish, many of us are abandoning the forums and systems where businesses held the illusion of control in favor of communities where we dictate the level of value we give and take. As we know, the rise of social media resembled a global celebration of freedom and empowerment. It is rooted in relationships, the dynamic interaction and collaboration between real people. We learned and continue to learn how to communicate … [Read more...]
SMEs: Don’t You have Time for SMM?
Many SME business owners forgo social media marketing or even marketing of any kind, many of them want to integrate SMM Strategy into their marketing mix portfolio, unfortunately, many of them just don't take actions - because the reason of don't have time for that, or in the other words like saying "I don't have time to tell people about what I do." or, just don't believe it works etc. I believe that most potential clients are tired of being bombarded by mail, … [Read more...]
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