Consumption of social and user-generated content (blogs, podcasts, online communities, wikis, and profiles/social networking) continues to rise ahead of editorial media. Social Media has become critical to career advancement across IT, Finance, and HR professions, which continues to outpace editorial and vendor content consumption, leveling off at 4.59 hours per week from Wave IV (July 2009), compared to 3.05 hours of online vendor content and 3.35 hours of online … [Read more...]
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Social CRM: The New Rules of Relationship Management
I am left amazed at the level and detail of information those guys offer. As you know, today the social business environment is far beyond listening. There is a big shift in the past 1-2 years between online customer management systems and social media listening and engagement. After all, social business is about using social technologies to lower the barriers between company and customer. The Altimeter Group has released a new report on Social CRM, this report … [Read more...]
Where Do the B2B Marketers Plan to Invest?
The investment of historically conservative B2B marketers are change, they are now not only investing in interactive marketing, but they actually shifting their marketing budget towards online channels. B2B interactive marketing spending will climb to nearly $4.8 billion in 2014 as interactive channels continue to grab a larger share of the marketing pie. B2B marketers will continue to invest heavily in paid search but will also begin to invest in display … [Read more...]
How to Develop a Social Strategy Based on Your Biz Goal
According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In December 2008, users clocked just over three hours on social networking sites. It is true that social media has … [Read more...]
4 Key Social Media Trend Companies Must Focus on in 2010
In times like these, any sharp marketer or business owner would JUMP at the chance to discover a marketing model that produces sky-high response with FAR less work, no matter what. There is a lot of talk about social media and so many businesses are enthralled by the opportunity to use social technologies to connect with their customers, but many of them lack a plan or coordinated effort and unsure of how to begin using it or even deciphering if it's right for … [Read more...]
Do You Know What Social Followers Want?
This is interesting, according a December 2009 MarketingSherpa survey, it indicated that learning about specials and sales was the top motivation of those who friended or followed a brand online, and looking for savings was followed closely by learning about new products, features or services. In recent eMarketer report, it said, brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return, many … [Read more...]
Is Your Organization Culture Designed To Be Social?
As 2010 begins, everywhere we turn, we see those who proclaim that understand the social media are talking about measurement and ROI from social marketing. It seems that everyone is trying to justify the time, effort and expense of using social media by creating measures that are centric to financial results. Forrester Research recently released a list Monday of social computing prediction for 2010, the report suggests that: "an increasing number of marketers … [Read more...]
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