In social networks, attention is earned and engagement is a privilege. Since social media started, it introduces a new problem of sorts, one where the answer is lost in the politics and corresponding burrows of debate as to "who owns social media within the organization?". According to the report that conducted by the Strategic and Public Relations Center at the USC Annenberg School for Communication & Journalism, there are more than 25 percent of companies placed … [Read more...]
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Socializing a Business and Not Simply Trying to Sell
Social media interaction gives organizations' opportunity to do their own brand-connection and communicating with their customers, prospects and generating potential new leads about who they are. By using social media channel, they are directly representing their business. Social media is about being social, it is not just about marketing, support or any other singular function. It is about to really getting to know your consumers, interacting and communicating with … [Read more...]
Social CRM: The New Rules of Relationship Management
I am left amazed at the level and detail of information those guys offer. As you know, today the social business environment is far beyond listening. There is a big shift in the past 1-2 years between online customer management systems and social media listening and engagement. After all, social business is about using social technologies to lower the barriers between company and customer. The Altimeter Group has released a new report on Social CRM, this report … [Read more...]
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