Marketers Enthusiastic About Video’s Appeal

Online video is a fast-growing channel in digital marketing, the growth of video also makes it powerful marketing tools for all different kind of marketers, brands are facing up to the challenge of trying to incorporate video into their email marketing campaigns. According to the findings of the survey that conducted in June by ExactTarget and Flimp Media together with the Web Video Marketing Council - 7 in 10 marketers are currently deploying video email campaigns … [Read more...]

SMB Marketers Say Video Email Increase in Conversion Rates

Over 80 percent small and medium-sized business (SMB) marketers plan to use video emails in 2010 and over 90 percent plan to integrate social media into their email campaigns this year. Almost 64 percent of SMB marketers who use video emails claimed that it delivers significant increases in conversion rates. According a recent survey group of over 200 SMB email marketers from a wide range of industries and countries that conducted by Get Response. SMB marketers are … [Read more...]