Social Media is about content, conversations, community and connections. It is just another marketing channel.
It is about customer relationships and not really about the technology. To create successful strategies, identify a clear framework for marketers to use is essential.
Here are the 4 C’s (Content, Conversations, Community and Connections) which can help you clarify the difference between a good online presence and a great one! It can be used to boost all of your online activities.