The Behavior of Today’s Tech-Based Travel Aficionado

It is remarkable to see how this social media platforms and smart phones has become a part of everyday life. In the hospitality industry, social media and mobile technology transform its connections with travelers. With different countries and economies recovering at different speeds, a global communications strategy helped maximize revenues and reach new markets.

As it said, by 2016, half of the travel industry will be using social media as a way of generating revenue and bookings.

Hotels can no longer afford to linger over adding social media and mobile marketing to their marketing mix. It’s now a necessary element of traffic-driving success.

Whether you are ready or not, mobile technologies are beginning to redefine the way hoteliers engage with their customers.

According to a survey by the market research company Lab42, nearly one-third of social media users have used a mobile app to find good prices for flights and hotels, and 15% have downloaded an app specific to a certain trip.

More than 80% of international vacationers use their smartphones while abroad. About 70% post photos to a social network while on vacation, and 46% use services like Facebook and Foursquare to check in to restaurants and other places they visit.

Tech and Social Media are Changing Travel

Need help? Have projects to work together? - contact her. Ann is an energized internet marketing professional with enthusiastic, infopreneur & e-marketing consultant. She is also a passionate blogger, into e-commerce, social media, sem & content marketing. Follow her on twitter @imannliu, connect with her on Facebook and Google Google Plus as well.

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