It is remarkable to see how this social media platforms and smart phones has become a part of everyday life. In the hospitality industry, social media and mobile technology transform its connections with travelers. With different countries and economies recovering at different speeds, a global communications strategy helped maximize revenues and reach new markets.
As it said, by 2016, half of the travel industry will be using social media as a way of generating revenue and bookings.
Hotels can no longer afford to linger over adding social media and mobile marketing to their marketing mix. It’s now a necessary element of traffic-driving success.
Whether you are ready or not, mobile technologies are beginning to redefine the way hoteliers engage with their customers.
According to a survey by the market research company Lab42, nearly one-third of social media users have used a mobile app to find good prices for flights and hotels, and 15% have downloaded an app specific to a certain trip.
More than 80% of international vacationers use their smartphones while abroad. About 70% post photos to a social network while on vacation, and 46% use services like Facebook and Foursquare to check in to restaurants and other places they visit.