The internet is a macrocosm of who we are as a society – from passive people who consume but take no action, to spammers, observers, trolls, and the perpetually whiny that live with us every day.
In many ways social media has transformed us all into highly connected people, with quality online relationships, and new ways of getting information into the hands of consumers.
If you are trying to figure out what’s going on and how you can best adapt, if you want to stay relevant and ahead of the game into today’s competitive business, Brian Solis’s new book, The End of Business As Usual is a must read book.
Businesses are constantly evolving, and the ones that are long-lived are those that are sensitive to their environment, as they managed to react in a timely fashion and respond to the conditions of society around them. How do companies respond to social media, the mobile web and new media all around us in this digital era? How do C Level Executives incorporate social media into their organization?
There is a lot of great advice in the book of how to take advantage of this changing landscape and several outstanding case studies of companies that are leading the way.
Brian breaks down the most complex concepts to the simplest ideas so that any executive or client can understand. He takes you through a journey on how the internet in the digital age has changed the culture of consumerism and the way information is processed and exchanged. The major point being that you will either learn to adapt or be left by those that do.
This Book is forward-thinking and full of helpful charts, infographs, and bullet points. Brain helps us to understand the behavior patterns that are emerging from the new generation of consumers and where the social and mobile web is headed. The book touches on all the current trends but also looks to the future of social commerce and what it means to own, operate, and market a business in the social consumer society.
Below are 16 quotes from the book, even they are just scratches the surface, but it is good to go through it.
The End of Business as Usual – the Transcript
1. A digital presence is just a way of life.
2. People will always talk about you so,Give them something to talk about.
3. Attention is a precious commodity.
4. The Millenial generation, or as they are often called, Generation Me, represent one-quarter of the American population. 70% of Millennials feel that once they find a company or product they like, they keep coming back. 47% will write about their positive experience online with companies and products online. On the flipside, 39% will share negative encounters.
5. You are the center of your ego-system. Your connections and networks build a framework for how, when, and where information finds you.
6. With or without realization, we have become curators, carefully selecting the experiences that move us, colored with our thoughts and observations, to cater to our audiences of our audiences and hopefully to those who, in turn, follow them.
7. Connected consumers understand that through the concentration of connections, their social experiences, digital literacy, and the value of content that populates their streams are intensified.
8. News no longer breaks, it tweets.
9. The audience within the audience redefines the living room. It is the new consumer landscape.
10. If in the real world, actions speak louder than words, in the realm of digital influence, actions speak louder than scores.
11. To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.
12. Sharing our purchases and experiences serve as social objects, which are catalysts for sparking conversations and creating perceptions.At the center of this discussion is the product.
13. Discerning consumers not only expect immediate access to information, they expect CLOSURE .
14. We are competing for the moment. We are competing for the future. We are competing for relevance.
15. The rise of the socially connected consumer warrants much more than attention; it requires an understanding of what motivates them to click, act, and share.
16. Brands are either part of the conversation or they’re not and as a result, they’re either part of the decision-making cycle or they’re absent from the heart, mind, and actions of the connected customer.