If you are in the eCommerce market industry, you’ll be smiling by the time you finish reading this article.
The worldwide expansion of the Internet has considerably contributed to the transformation of trade and store transactions (buying and/or selling products through the Internet)
Many consumers are switching from offline to online shopping, or simply integrating the practice into their regular shopping by researching purchases online before buying in store.
To business and marketers, the eCommerce market is something that brands of all sizes are constantly keeping an eye on, especially because there are consistent changes and upgrades within the online shopping industry.
However, as technology and consumer behavior change fast, when things do progress as quickly as eCommerce, it can be difficult to keep up with the changes and predict what’s going to happen next.
The team at the chat shop put together this infographic that aims to predict where the eCommerce market is headed in the future.
You can see from the infographic, the area that immediately stands out is customer experiences. These brick and mortar stores still have a pretty big impact on this part.
56% of the shoppers surveyed said they’re less likely to purchase an item online if they can’t pick it up in store, while 62% reported that they’re more likely to buy from an online shop if they know they can return their item in the store.
And 9 out of 10 customers expected to receive a consistent experience over multiple customer contact channels.
Clearly, having an eCommerce shop and a standalone store provides the best customer and shopping experience.
Work on Your mCommerce
This is huge – there are over 1.2 bn people that access the web via mobile devices.
As daily busy life goes, nobody wants to waste their time to visit and wait a non-optimized site to load, so 30% of shoppers abandon websites that aren’t optimized make sense.
Plus, you also need to have a mobile responsive website so that your brands and business can provide a great user experience to shoppers.
Social Media Commerce
Many business open up their social media stores on their brand’s Facebook page by using Shopify, which provide them with another channel to drive sales and increase ROI.
Instagram recently opened up their advertising platform, which allows advertisers to incorporate their “Shop Now” buttons as a call to action. With this feature launched, social eCommerce market will get expanded faster on this platform.
In additional to that, concerning of competitive advantage, there are 5 main areas which Instagram is better than Facebook that you should also look into.
Here is the full infographic, check it out and start to prepare your eCommerece market strategy for 2016.
Via: Website Magazine