Have you started work on your advertising budget for 2016? This question is beginning to creep upon many companies and businesses.
The online marketing industry is complex and volatile, but an exciting one for anybody who stays upon modern trends.
Competition in the online marketing world has increased dramatically over the course of the past few years. 2016 will see it increase even more.
And, based off new findings, there appears to be no slowdown in online rewards.
If you want to have a proper plan with the ads budget you have in hand for 2016, here are the top 4 modern marketing trends you want to look into. It helps you spend your time and resources wisely, also help you decide which media channels you should channel your budget toward.
Digital Advertising to Overtake TV
As it predicted digital advertising is to be the top media category of 2016, thus the digital spend will rise and it will maintain that momentum for many years, check out these spending statistics:
- More than a 16% increase in digital advertising in both 2014 and 2015.
- Digital totaled 80% of television ad spend in 2015
- Digital spend is expected to reach $69 billion in 2016 and $95 billion by 2019.
Mobile Will Be the Fastest Growing Segment
2015 was a big year for mobile — not only did Google announce that mobile traffic finally overtook desktop traffic in 10 different countries, it was also the year they released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile.
According to industry experts, mobile will be the fastest-growing advertising segment in the year 2016 and the smart money rests on mobile-focused online marketing.
Facebook is Increasingly Dominant and will be Socially Superior
In 2016, Facebook continues to hang in there as one of the biggest sources of online advertising. It’s given the recent milestone Facebook achieved with 1bn active users in one day.
When it comes to how the U.S. spends its time online:
- 1 out of every 5 minutes people use smartphones are spent on Facebook
- 1 out of every 6 minutes people are on the Internet are spent on Facebook
For more tips and trends for planning your 2016 advertising budget, check out below infographic.
Infographic by MDG Advertising