Although Facebook is by far the largest social network out there, but the social network sphere is larger and it has a ton of players. To clear out the curiosity, through focus on the number of daily visitors to each social network site, the team in the PingDom got the puzzles out – they found 29 social networks that currently have one million or more unique visitors per day, the traffic data is based on Google Trend for Website
See below this infographic, the number of (unique) daily visitors is an interesting metric since it doesn’t rely on registered users (who may or may not be active) or monthly visitors, where some may visit the site as seldom as once per month. In short, you get a good idea of the day-to-day activity on a site.
Here are some of the observations from their study:
* Facebook has stated that about half of its users log in to the site every day, which seems to match these numbers.
* It’s interesting that Orkut, counted out by many, clocks in a significant number of daily visitors. From this perspective, it’s the second-largest social network in the world. This is in large part due to it’s extremely strong following in Brazil and to a somewhat lesser extent, India.
* How the mighty have fallen. MySpace is only number 12 on this list. (And speaking of the fallen, Friendster didn’t even make the list.)
* Facebook dominates to an almost ridiculous extent. Combine all the daily visitors for the other 28 social networks on this list and you still only end up with two-thirds of what Facebook has … Click here to read their entire finding.
As marketers, what are those numbers tell you? I think beside Facebook, there are still lots of rooms for you to tap into. In the other words, Facebook is not only the player in the social networking town even now they are dominant, things are always change and it change fast.
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