Using the Write Way to Market Your Business Online

It’s been long known in the inter­net mar­ket­ing cir­cles that one of the most effec­tive, eco­nom­i­cal and pow­er­ful ways to mar­ket your web­site, prod­ucts or ser­vices is through arti­cle marketing!

In the old days of inter­net, I had to do my arti­cle mar­ket­ing man­u­ally, now there are some real “tricks to the trade” that most peo­ple still haven’t dis­cov­ered yet. In this arti­cle, I am going to show you what they are, how can they help you in deliv­er­ing a whole new level of sim­plic­ity and power toward your arti­cle mar­ket­ing effec­tive, and to achieve your mar­ket­ing busi­ness online success.

Step 1: Write One Arti­cle per Week

When you write your arti­cles, keep it short and infor­ma­tive (good to keep it between 500–750 words), present solu­tions to prob­lems that peo­ple in your niche are look­ing for, or, have trou­ble solv­ing it by them­selves. At the end of the arti­cle, include an author (your own infor­ma­tion) “resource box” which con­tains a link to your web­site or blog.

Here are the ben­e­fits you will gain by write one arti­cle per week.

a) As your arti­cles spread across the web (I’ll show you how to do it in a min­utes), more and more peo­ple that inter­ested in your niche will read it. They will come across your name and your con­tent again and again. This could help you estab­lish your­self as an expert in your niche.

Peo­ple are not only read your arti­cles, they are also learn and observe you, after they see you know what you are talk­ing about; they will come to TRUST you. Once you have built trust among the read­ers, they will start next move — they will either buy from you (if you have a prod­uct or ser­vice to sell), or they will lis­ten to your recommendations.

b) Search engines will fall in love with your arti­cles and your unique con­tent; as a result, mas­sive back-links to your web pages to increase your posi­tion on search engine results pages can be cre­ated, at the same time, you can also earn as a true author­ity on your par­tic­u­lar niche. That’s when your site gets listed at or near the very top of the search results for all your best search words.

I believe writ­ing arti­cles is not the prob­lem for you; how­ever, the things are really count is what you do with them.

Step 2: Sub­mit the Arti­cles Intelligently

In order for this “writ­ing” strat­egy to really work, you need to get your arti­cles out there, and get it pub­lished by hun­dreds of direc­to­ries, blogs, ezines and web­sites toward your niche. This is what usu­ally stops peo­ple dead in their tracks.

Sub­mit­ting your arti­cles man­u­ally would be very time con­sum­ing, scratch that, you would need a crew of about ten peo­ple doing it as a full-time job. It is not only involv­ing lots of work and energy, it will also give you lots of headaches, because every time you fin­ish a new arti­cle you’d have to start the entire process all over again. Plus, search engines are get­ting tougher and tougher on dupli­cate con­tent. Thus you really need to send a dif­fer­ent unique arti­cle to each place when you sub­mit­ting your articles.

Don’t get dis­cour­aged if it’s start­ing to sound like a moun­tain of work to you, I totally under­stand you con­cern. That’s why you need a way to auto­mate your arti­cle submissions.

There are pro­grams and ser­vices avail­able to do that for you. How­ever, you need to be care­ful and get alert here. I’ve tried many of them and most of them fall far short of their promises. You know, some of them even get your site in trou­ble for dupli­cate content.

Rather than review all the dif­fer­ent choices for arti­cle dis­tri­b­u­tion and sub­mis­sion, I’ll go right to an arti­cle sub­mis­sion ser­vice that’s sort of an under-the-radar right now. If you do a lit­tle research on it, you’ll find that it’s far ahead of the rest of the pack. In fact, my own research uncov­ered many web­sites are using this arti­cle sub­mis­sion ser­vice — Con­tent Coorner (CC). I use their ser­vice as well.

CC intel­li­gent ser­vice sub­mits your arti­cles in a unique man­ner, plus they have a very large net­work of arti­cle direc­to­ries that they can get your arti­cles out there quickly.

Okay, now you know how to sub­mit your arti­cles and an easy way to auto­mate the task, there’s only one more thing you have to do.

Step 3: Rinse and Repeat

That’s right, like any great mar­ket­ing strat­egy, it’s only effec­tive if you stick with it and write it fre­quently. You can out­source your writ­ing project to oth­ers if you want, or you can spend a few hours a week write it by your­self. But the key is to stick with it!

Whether you’ve never tried arti­cle mar­ket­ing strat­egy or you’ve tried them, it is a fact that arti­cles can yield imme­di­ate traf­fic and sales.

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