Viral Marketing With Your Articles

By now, you’ve prob­a­bly heard, know and learn about Viral Mar­ket­ing. It’s a form of mar­ket­ing that spreads in a man­ner sim­i­lar to real viruses or emails viruses – the idea is that just as easy to catch a cold; it’s easy to catch an idea.

Viral mar­ket­ing uses exist­ing social net­works to spread brand aware­ness, a new idea, or news about a new prod­uct or ser­vice. When used it prop­erly, the mar­keted idea can spreads more and more rapidly. It depends heav­ily on gen­er­ated excite­ment; for instance, when Star Wars fans heard about the last movie in the series com­ing out, it took hardly any time to spread from one end of their gos­sip net­works to the other.

You can lever­age the ideas and prin­ci­ples behind the viral mar­ket­ing to increase your online sales, par­tic­u­larly if you are focused on a small niche mar­ket that you know it well.

First, the Article

The most impor­tant part of your strat­egy is the devel­op­ment of your viral pack­age, which is your arti­cle; you want it to spread to as many peo­ple as pos­si­ble. To achieve that, you must make it excit­ing; you must make it attrac­tive enough for oth­ers to share it with their friends, and the friends with their friends. And you must make it available.

Don’t for­get, the arti­cle is just the car­rier of your per­sonal infor­ma­tion, the pack­age is impor­tant, but your per­sonal infor­ma­tion is the one vital piece of the article.

Your arti­cle can be about any­thing that excites your niche com­mu­nity. If, for instance, you are sell­ing things to dog breed­ers, news about a new breed of dog could be very excit­ing. Impor­tant infor­ma­tion about a com­mu­ni­ca­ble dog­gie dis­ease is also going to spread well, though you must be cer­tain to end on a car­ing and pos­i­tive note. If you’re mar­ket­ing to sub­mariners, an inter­view with Tom Clancy would be a hot item.

Ide­ally, your arti­cle should be a timely and an un-covered piece of infor­ma­tion, how­ever, the hot news isn’t always there when you’re ready to start viral mar­ket­ing. If you are in this kind of sit­u­a­tion, what you can do is that instead of using an arti­cle that has wide inter­est, just addresses a topic that hasn’t been fully cov­ered yet.

Sec­ond, Spread the News

Once your arti­cle is ready, with your intact name and a hyper­link to your site at the bot­tom, you’re ready to get it out to the public.

You can start by post­ing arti­cles on your site or on your blog. If you go to any pop­u­lar web forums, you can also spread your news there, with a link back to your site where the arti­cle is.

You should def­i­nitely place your arti­cle on the Con­tent Crooner — a qual­ity con­tent dis­tri­b­u­tion ser­vice that serves the online mar­ket­ing com­mu­nity with an arti­cle mar­ket­ing automa­tion plat­form, which means author (you) can sub­mit arti­cles through their user-friendly inter­face to a two-tier review process: first by com­puter and sec­ond by human eyes. Once your arti­cle get approved, they move it to a dis­tri­b­u­tion queue and are released on dates that spec­i­fied by the author to thou­sands dif­fer­ent arti­cle direc­to­ries and websites.

An enter­prise of this type focuses on gain­ing you a broad audi­ence within your niche, because not only the rep­utable pub­lish­ers will expose your work con­sis­tently and help you gain­ing pre-sold traf­fic to your web­site, the web­mas­ters, who may also down­load and include your arti­cle on their own web­sites as well. The hitch here is that the arti­cle that down­load must be unchanged by the per­son down­load­ing it, it must retain the resource box, a sec­tion with the author’s name and a URL link back to their web site. By get your arti­cle to one of these data­bases, you can encour­age it to spread to peo­ple you don’t even know.

Third, Be Patient

Your viral mar­ket­ing arti­cle is prob­a­bly a slow-acting virus; you won’t see the results right away. Instead, you’ll find that you have to wait, some­times a sig­nif­i­cant amount of time for see any­thing major to hap­pen to your site. But you may notice fairly quickly the num­ber of your web­site hits going up.

But the best thing you can do while you’re wait­ing is to develop another arti­cle to build into a viral mar­ket­ing pack­age, repeat­ing every­thing you did with the first one. A lone virus doesn’t spread very well, but if you can send out sev­eral viruses in suc­ces­sion, you may start see­ing a sig­nif­i­cant boost in the num­ber of cus­tomers com­ing to your site.

Be ready for them; have a work­ing signup link for your email­ing list or your e-newsletter, and sched­ule your­self a lit­tle extra time in case you have work to do from increased signups or sales.

In a nut­shell, the inter­net is a great mar­ket­ing tool.

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